Sales and Marketing Analytics
A basis for every company’s growth is lead generation and customer acquisition. The right marketing analytics provides companies insights into the effectiveness of their lead generation activities. Advanced sales analytics is required to ensure that their customer acquisition activities are targeted and effective. OSI’s team of business intelligence experts help companies achieve these goals by mining actionable information from the data in their sales and marketing systems.
A successful marketing analytics platform consolidates data from all marketing channels – ad impressions, email campaigns, marketing events, social media, etc. Business decisions cannot be made from the data from individual channels. OSI assists clients with the ever increasing complexity of marketing attribution and effectiveness. This involves three parallel initiatives – reporting on past performance, analyzing current activities, and predicting/influencing future results.
Companies rely on their customer relationship management (CRM) systems to manage their sales pipeline and forecast sales results. Leveraging our in-depth experience with Salesforce.com and Oracle CRM, we can help you get the most of your investment in enterprise sales effectiveness tools. We’ve helped many customers get to the most important data, integrate it with relevant data from other systems, and create the reports and dashboards needed to make sense of it. Through the combination of data from all relevant touch points, OSI helps companies develop the 360° customer view needed to ensure customer satisfaction, retention, and upsell.